Prepared by Travel GHR for ASCA
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How Travel GHR compiles expense reports for every event.
Board copy · Printed Nov 2, 2026 · Travel GHR · nicci@travelghr.com · +1-618-954-7979 · Sample data
Every download is built in your browser from sample data.
Sample expenses for demonstration. Not real ASCA financials.
Showing: All events · All categories · All dates · All receipts
Charts
Where the money goes
Spend by category: Combined: Flagship 2025, Flagship 2026, Regional East 2026, and Regional Central 2026
Combined, Flagship 2025, Flagship 2026, Regional East 2026, and Regional Central 2026 spent $644,900 across 4 events. The largest category is F&B at $309,200, or 48% of the total.
Category spend by event
Compares 7 categories across 4 events.
Cost per attendee by event
Lowest cost per attendee: Regional East 2026 at $138. Highest: Flagship 2025 at $370. Weighted baseline is $340.
Per-attendee cost by category
Shows what each attendee costs in each category. Flagship 2025 $370; Flagship 2026 $262; Regional East 2026 $138; Regional Central 2026 $179.
Cost per attendee over time
From Flagship 2025 ($370) to Flagship 2026 ($262), in date order. Dashed line is the baseline.
Budget vs actual
Over budget in F&B by $11,700, AV by $2,500, Attrition by $26,600. Every other category is within budget.
Top vendors by spend
The top vendor is Property A at $408,000. 8 vendors shown.
As of Nov 2026 · Source: Sample for demonstration
Compare events
Side by side
Each event is compared with a similar event: a Flagship with the prior Flagship, and a Regional with the other Regional. When no similar event is selected, it is compared with its own baseline cost per attendee. Cost per attendee is also compared with each event's baseline. Green means lower cost, red means higher.
| Measure | Flagship 2025 | Flagship 2026 | Regional East 2026 | Regional Central 2026 |
|---|---|---|---|---|
| Attendees | 900 | 1,000 | 180 | 140 |
| Total cost | $333,000 | $262,000vs Flagship 2025 −$71,000 (−21%) | $24,800vs Regional Central 2026 −$300 (−1%) | $25,100vs Regional East 2026 +$300 (+1%) |
| Cost per attendee | $370vs baseline Same | $262vs Flagship 2025 −$108 (−29%)vs baseline −$108 (−29%) | $138vs Regional Central 2026 −$41.51 (−23%)vs baseline −$27.22 (−16%) | $179vs Regional East 2026 +$41.51 (+30%)vs baseline +$14.29 (+9%) |
| Rooms total | $38,000 | $36,000vs Flagship 2025 −$2,000 (−5%) | $4,200vs Regional Central 2026 +$400 (+11%) | $3,800vs Regional East 2026 −$400 (−10%) |
| Rooms per attendee | $42.22 | $36vs Flagship 2025 −$6.22 (−15%) | $23.33vs Regional Central 2026 −$3.81 (−14%) | $27.14vs Regional East 2026 +$3.81 (+16%) |
| F&B total | $152,000 | $140,000vs Flagship 2025 −$12,000 (−8%) | $9,000vs Regional Central 2026 +$800 (+10%) | $8,200vs Regional East 2026 −$800 (−9%) |
| F&B per attendee | $169 | $140vs Flagship 2025 −$28.89 (−17%) | $50vs Regional Central 2026 −$8.57 (−15%) | $58.57vs Regional East 2026 +$8.57 (+17%) |
| AV total | $64,000 | $48,000vs Flagship 2025 −$16,000 (−25%) | $3,500vs Regional Central 2026 +$500 (+17%) | $3,000vs Regional East 2026 −$500 (−14%) |
| AV per attendee | $71.11 | $48vs Flagship 2025 −$23.11 (−33%) | $19.44vs Regional Central 2026 −$1.98 (−9%) | $21.43vs Regional East 2026 +$1.98 (+10%) |
| Venue total | $18,000 | $0vs Flagship 2025 −$18,000 (−100%) | $4,500vs Regional Central 2026 Same | $4,500vs Regional East 2026 Same |
| Venue per attendee | $20 | $0vs Flagship 2025 −$20 (−100%) | $25vs Regional Central 2026 −$7.14 (−22%) | $32.14vs Regional East 2026 +$7.14 (+29%) |
| Transport total | $22,000 | $20,000vs Flagship 2025 −$2,000 (−9%) | $1,200vs Regional Central 2026 +$300 (+33%) | $900vs Regional East 2026 −$300 (−25%) |
| Transport per attendee | $24.44 | $20vs Flagship 2025 −$4.44 (−18%) | $6.67vs Regional Central 2026 Same | $6.43vs Regional East 2026 Same |
| Marketing total | $15,000 | $18,000vs Flagship 2025 +$3,000 (+20%) | $2,400vs Regional Central 2026 +$300 (+14%) | $2,100vs Regional East 2026 −$300 (−13%) |
| Marketing per attendee | $16.67 | $18vs Flagship 2025 +$1.33 (+8%) | $13.33vs Regional Central 2026 −$1.67 (−11%) | $15vs Regional East 2026 +$1.67 (+12%) |
| Attrition total | $24,000 | $0vs Flagship 2025 −$24,000 (−100%) | $0vs Regional Central 2026 −$2,600 (−100%) | $2,600vs Regional East 2026 +$2,600 |
| Attrition per attendee | $26.67 | $0vs Flagship 2025 −$26.67 (−100%) | $0vs Regional Central 2026 −$18.57 (−100%) | $18.57vs Regional East 2026 +$18.57 |
| Attrition paid | $24,000 | $0vs Flagship 2025 −$24,000 (−100%) | $0vs Regional Central 2026 −$2,600 (−100%) | $2,600vs Regional East 2026 +$2,600 |
| Rebate returned | $0 | $9,200 | $0 | $300 |
Sample Flagship Clinic 2025
- Attendees
- 900
- Total cost
- $333,000
- Cost per attendee
- $370vs baseline Same
- Rooms total
- $38,000
- Rooms per attendee
- $42.22
- F&B total
- $152,000
- F&B per attendee
- $169
- AV total
- $64,000
- AV per attendee
- $71.11
- Venue total
- $18,000
- Venue per attendee
- $20
- Transport total
- $22,000
- Transport per attendee
- $24.44
- Marketing total
- $15,000
- Marketing per attendee
- $16.67
- Attrition total
- $24,000
- Attrition per attendee
- $26.67
- Attrition paid
- $24,000
- Rebate returned
- $0
Sample Flagship Clinic 2026
- Attendees
- 1,000
- Total cost
- $262,000vs Flagship 2025 −$71,000 (−21%)
- Cost per attendee
- $262vs Flagship 2025 −$108 (−29%)vs baseline −$108 (−29%)
- Rooms total
- $36,000vs Flagship 2025 −$2,000 (−5%)
- Rooms per attendee
- $36vs Flagship 2025 −$6.22 (−15%)
- F&B total
- $140,000vs Flagship 2025 −$12,000 (−8%)
- F&B per attendee
- $140vs Flagship 2025 −$28.89 (−17%)
- AV total
- $48,000vs Flagship 2025 −$16,000 (−25%)
- AV per attendee
- $48vs Flagship 2025 −$23.11 (−33%)
- Venue total
- $0vs Flagship 2025 −$18,000 (−100%)
- Venue per attendee
- $0vs Flagship 2025 −$20 (−100%)
- Transport total
- $20,000vs Flagship 2025 −$2,000 (−9%)
- Transport per attendee
- $20vs Flagship 2025 −$4.44 (−18%)
- Marketing total
- $18,000vs Flagship 2025 +$3,000 (+20%)
- Marketing per attendee
- $18vs Flagship 2025 +$1.33 (+8%)
- Attrition total
- $0vs Flagship 2025 −$24,000 (−100%)
- Attrition per attendee
- $0vs Flagship 2025 −$26.67 (−100%)
- Attrition paid
- $0vs Flagship 2025 −$24,000 (−100%)
- Rebate returned
- $9,200
Sample Regional Clinic East 2026
- Attendees
- 180
- Total cost
- $24,800vs Regional Central 2026 −$300 (−1%)
- Cost per attendee
- $138vs Regional Central 2026 −$41.51 (−23%)vs baseline −$27.22 (−16%)
- Rooms total
- $4,200vs Regional Central 2026 +$400 (+11%)
- Rooms per attendee
- $23.33vs Regional Central 2026 −$3.81 (−14%)
- F&B total
- $9,000vs Regional Central 2026 +$800 (+10%)
- F&B per attendee
- $50vs Regional Central 2026 −$8.57 (−15%)
- AV total
- $3,500vs Regional Central 2026 +$500 (+17%)
- AV per attendee
- $19.44vs Regional Central 2026 −$1.98 (−9%)
- Venue total
- $4,500vs Regional Central 2026 Same
- Venue per attendee
- $25vs Regional Central 2026 −$7.14 (−22%)
- Transport total
- $1,200vs Regional Central 2026 +$300 (+33%)
- Transport per attendee
- $6.67vs Regional Central 2026 Same
- Marketing total
- $2,400vs Regional Central 2026 +$300 (+14%)
- Marketing per attendee
- $13.33vs Regional Central 2026 −$1.67 (−11%)
- Attrition total
- $0vs Regional Central 2026 −$2,600 (−100%)
- Attrition per attendee
- $0vs Regional Central 2026 −$18.57 (−100%)
- Attrition paid
- $0vs Regional Central 2026 −$2,600 (−100%)
- Rebate returned
- $0
Sample Regional Clinic Central 2026
- Attendees
- 140
- Total cost
- $25,100vs Regional East 2026 +$300 (+1%)
- Cost per attendee
- $179vs Regional East 2026 +$41.51 (+30%)vs baseline +$14.29 (+9%)
- Rooms total
- $3,800vs Regional East 2026 −$400 (−10%)
- Rooms per attendee
- $27.14vs Regional East 2026 +$3.81 (+16%)
- F&B total
- $8,200vs Regional East 2026 −$800 (−9%)
- F&B per attendee
- $58.57vs Regional East 2026 +$8.57 (+17%)
- AV total
- $3,000vs Regional East 2026 −$500 (−14%)
- AV per attendee
- $21.43vs Regional East 2026 +$1.98 (+10%)
- Venue total
- $4,500vs Regional East 2026 Same
- Venue per attendee
- $32.14vs Regional East 2026 +$7.14 (+29%)
- Transport total
- $900vs Regional East 2026 −$300 (−25%)
- Transport per attendee
- $6.43vs Regional East 2026 Same
- Marketing total
- $2,100vs Regional East 2026 −$300 (−13%)
- Marketing per attendee
- $15vs Regional East 2026 +$1.67 (+12%)
- Attrition total
- $2,600vs Regional East 2026 +$2,600
- Attrition per attendee
- $18.57vs Regional East 2026 +$18.57
- Attrition paid
- $2,600vs Regional East 2026 +$2,600
- Rebate returned
- $300
Exhibitors
Booth revenue by event
Summary: booth revenue by tier for 4 sample events. Flagship 2026 brought in the most at $165,800. Each event is compared like for like: a Flagship against the prior Flagship, a Regional against the other Regional.
Flagship 2025
$134,800
First year
- Booths sold
- 53 of 60
- Room nights
- 118
- Returning
- 71%
- Rating
- 4.1 / 5
Flagship 2026
$165,800
Up 23% vs Flagship 2025
- Booths sold
- 58 of 62
- Room nights
- 146
- Returning
- 78%
- Rating
- 4.4 / 5
Regional East 2026
$24,000
Up 46% vs Regional Central 2026
- Booths sold
- 14 of 18
- Room nights
- 16
- Returning
- 64%
- Rating
- 4.2 / 5
Regional Central 2026
$16,400
Down 32% vs Regional East 2026
- Booths sold
- 11 of 16
- Room nights
- 11
- Returning
- 58%
- Rating
- 3.9 / 5
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Prepared by Travel GHR for ASCA
Event Expense Report
Event Expense Report
Filters: All events · All categories · All dates · All receipts
Generated November 2, 2026
This report covers 4 sample events with $644,900 in spending across 2,220 attendees, or $290 per attendee.
Key numbers
Flagship 2025
900 attendees · $333,000 · $370 per attendee · baseline $370
Attrition $24,000 · Rebate $0
Flagship 2026
1,000 attendees · $262,000 · $262 per attendee · baseline $370
Attrition $0 · Rebate $9,200
Regional East 2026
180 attendees · $24,800 · $138 per attendee · baseline $165
Attrition $0 · Rebate $0
Regional Central 2026
140 attendees · $25,100 · $179 per attendee · baseline $165
Attrition $2,600 · Rebate $300
Charts
Spend by category: Combined: Flagship 2025, Flagship 2026, Regional East 2026, and Regional Central 2026
Combined, Flagship 2025, Flagship 2026, Regional East 2026, and Regional Central 2026 spent $644,900 across 4 events. The largest category is F&B at $309,200, or 48% of the total.
Budget vs actual
Over budget in F&B by $11,700, AV by $2,500, Attrition by $26,600. Every other category is within budget.
Budget vs actual
- Rooms$82,000 of $86,500
- F&B$309,200 of $297,500 · Over
- AV$118,500 of $116,000 · Over
- Venue$27,000 of $34,000
- Transport$44,100 of $44,700
- Marketing$37,500 of $38,500
- Attrition$26,600 of $0 · Over
Line items: Sample Flagship Clinic 2025
Marketing$15,000
- Print and email promotionSample Print Co. · 2025-06-15$15,000
Venue$18,000
- Exhibit hall rentalProperty A · 2025-08-01$18,000
AV$64,000
- Ballroom AV packageHotel AV vendor · 2025-09-18$52,000
- Breakout AVHotel AV vendor · 2025-09-18$12,000
Rooms$38,000
- Staff and speaker roomsProperty A · 2025-09-20$38,000
F&B$152,000
- General session mealsProperty A · 2025-09-20$104,000
- Breaks and receptionsProperty A · 2025-09-20$48,000
Transport$22,000
- Airport shuttlesSample Coach Co. · 2025-09-21$22,000
Attrition$24,000
- Attrition feeProperty A · 2025-10-30$24,000
Total$333,000
Line items: Sample Flagship Clinic 2026
Marketing$18,000
- Email promotionSample Print Co. · 2026-06-10$12,000
- Meta ads to past attendeesMeta · 2026-07-15$6,000
Venue$0
- Meeting space (waived with F&B)Property A · 2026-08-01$0
AV$48,000
- Ballroom AV (outside vendor)Sample AV Partners · 2026-09-17$38,000
- Breakout AVSample AV Partners · 2026-09-17$10,000
Rooms$36,000
- Staff and speaker rooms (comps applied)Property A · 2026-09-19$36,000
F&B$140,000
- General session mealsProperty A · 2026-09-19$96,000
- Breaks and receptionsProperty A · 2026-09-19$44,000
Transport$20,000
- Airport shuttlesSample Coach Co. · 2026-09-20$20,000
Total$262,000
Line items: Sample Regional Clinic East 2026
Marketing$2,400
- Email promotionSample Print Co. · 2026-02-15$1,400
- Social media postsSample Print Co. · 2026-02-20$1,000
Venue$4,500
- Flat meeting room rentalProperty B · 2026-03-01$4,500
AV$3,500
- Room AV packageProperty B · 2026-04-10$3,500
Rooms$4,200
- Speaker roomsProperty B · 2026-04-11$4,200
F&B$9,000
- Lunch buffetsProperty B · 2026-04-11$6,000
- Coffee breaksProperty B · 2026-04-11$3,000
Transport$1,200
- Local transportSample Coach Co. · 2026-04-12$1,200
Total$24,800
Line items: Sample Regional Clinic Central 2026
Marketing$2,100
- Email promotionSample Print Co. · 2026-03-10$2,100
Venue$4,500
- Meeting room rentalProperty C · 2026-04-01$4,500
AV$3,000
- Room AV packageProperty C · 2026-05-15$3,000
Rooms$3,800
- Speaker roomsProperty C · 2026-05-16$3,800
F&B$8,200
- Lunch buffetsProperty C · 2026-05-16$5,400
- Coffee breaksProperty C · 2026-05-16$2,800
Transport$900
- Local transportSample Coach Co. · 2026-05-17$900
Attrition$2,600
- Attrition fee (contract signed before Travel GHR)Property C · 2026-06-20$2,600
Total$25,100