Attendance insights

Summary: sample attendance falls from 1,410 in 2020 to 1,090 in 2026, down 320 coaches (23%). The plan for the next event is 1,000 coaches, which assumes the slide continues.

Why coaches stopped coming

Each reply named one main reason, so these add to 100%.

Summary: Cost of travel 34%; Same location again 22%; Dates conflict 18%; Content 11%; Distance from airport 9%; Other 6%.

What would bring them back

Coaches could pick more than one, so these add up to more than 100%.

• Lower total trip cost61%
• A different city each year47%
• Dates announced a year ahead38%
• Air and hotel booked together29%
• More hands-on sessions24%
• Shuttle from the airport18%

Summary: Lower total trip cost 61%; A different city each year 47%; Dates announced a year ahead 38%; Air and hotel booked together 29%; More hands-on sessions 24%; Shuttle from the airport 18%.

Six questions, about 2 minutes. Sent to coaches who attended once and then stopped. This is a preview, so nothing here is submitted.

1. 1.Did you come to our last event?Pick one

   • Yes
   • No, I stopped coming
   • I have never come

2. 2.If you stopped, what mattered most?Pick one

   • Cost of travel
   • Same location again
   • Dates conflict
   • Content
   • Distance from airport
   • Something else

3. 3.What would bring you back?Pick any that apply

   • Lower total trip cost
   • A different city each year
   • Dates announced a year ahead
   • Air and hotel booked together
   • More hands-on sessions
   • Shuttle from the airport

4. 4.What did one trip cost you, all in?Pick one

   • Under $600
   • $600 to $1,000
   • $1,000 to $1,500
   • Over $1,500
   • Prefer not to say

5. 5.How far ahead do you need dates to plan?Pick one

   • 6 months
   • 9 months
   • 12 months
   • More than a year

6. 6.Anything else we should know?Short answer